Ekin Ok |
PhD Candidate in Marketing and Behavioral Science
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I am a Ph.D. candidate in Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia.
My primary research focuses on consumer-brand relationships. In my dissertation, I explore why some consumers avoid commitment and tend to have fleeting relationships with service providers. I am also passionate about the effects of interpersonal relationships on consumer behavior and currently pursue this research stream in two contexts: (1) The effect of romantic break-ups on consumers' switching behavior, and (2) Prosocial gift-giving between friends. Lastly, I've also worked on research examining the role of various individual differences as they relate to (im)moral decision-making. |
