Research
Journal Publications
Habib, Rishad*, Ekin Ok*, Karl Aquino, Sid Mookerjee, and Yann Cornil (2025), "Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences", Journal of Consumer Research, forthcoming. [*equal authorship] doi.org/10.1093/jcr/ucaf019.
Ok, Ekin*, Rishad Habib*, and Karl Aquino (2025), "Charity Without Choice: The Impact of Receiving Prosocial Gifts on Subsequent Donations", Psychology & Marketing, forthcoming. [*equal authorship]
Chen, Fan Xuan, Ekin Ok, and Karl Aquino, (2023), "Communal Narcissism and Sadism as Predictors of Everyday Acts of Vigilantism", Personality Science, 4, 1-26. dx.doi.org/10.5964/ps.10523
Chen, Fan Xuan*, Ekin Ok*, and Karl Aquino (2022), "Suffering Saviors: Relationships Between Perceptions of Interpersonal Victimhood, the Vigilante Identity, and the Monitoring and Punishment of Norm Violators", Personality and Individual Differences, 197, 111794. [*equal authorship]
dx.doi.org/10.1016/j.paid.2022.111794
Ok, Ekin, Yi Qian, Brendan Strejcek and Karl Aquino (2021), "Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities", Journal of Personality and Social Psychology, 120(6), 1634-1661. dx.doi.org/10.1037/pspp0000329.
Manuscripts Under Review
Cakanlar, Aylin*, Ekin Ok*, and Hristina Nikolova, "The Impact of Romantic Relationship Dissolution on Switching Behavior", revise & resubmit (3rd round) at Journal of Consumer Psychology. [*equal authorship]
Mookerjee, Sid, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, "Do Minority-Owned Labels Help or Hurt Minority Businesses", under review.
Selected Works in Progress
Ok, Ekin, Darren Dahl, and Dale Griffin, "Satisfied yet Disloyal: A Portrait of Fickle Consumers", manuscript in preparation [Dissertation].
Chen, Fan Xuan, Ekin Ok, Joey Cheng, Simon Lloyd Restubog and Karl Aquino, "Dominance, Prestige, and Morality Perceptions Explain the Status Acquisition of Workplace Vigilantes", manuscript in preparation.
Ok, Ekin and Dale Griffin, "Time and Money Prediction Biases in Online Gambling and Sports Betting", data collection in progress.
Rezvan, Tara, Ekin Ok, and Nicole Robitaille, "Beyond Pampering: The Consequences of Engaging in Self-care on Social Perceptions", data collection in progress.
Other Publications
Graso, Maja, Karl Aquino, and Ekin Ok (2019), "Branding Virtuous Victimhood: How Activating the Salience of a Consumer's Moral Identity Motivates Resource Transfer to Victim Groups". In Handbook of Research on Identity Theory in Marketing, eds. Americus Reed II and Mark Forehand, Northampton, MA: Edward Elgar Publishing, 97-110.
Awards
SSHRC Insight Development Grant; Role: Principal Investigator (2024-2026)
SSHRC Partnership Engagement Grant; Role: Co-investigator (2025-2026)
Monieson Research Grant, Smith School of Business, Queen's University (2023-2024, 2024-2025)
AMA CIBSIG Small Research Grant Award, American Marketing Association (2022)
AMA Sheth Doctoral Consortium Fellow (2021)
Business for Social Good Research Grant, Dhillon Centre for Business Ethics (2020)
President's Academic Excellence Initiative Award, University of British Columbia (2020)
Dean Earle D. MacPhee Memorial Fellowship, University of British Columbia (2016-2019)
Conference Presentations (*denotes presenter)
Mookerjee, Sid*, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, "Do Minority-Owned Labels Help or Hurt Minority Businesses", European Marketing Academy (EMAC) Conference, May 2025.
Robitaille, Nicole*, Avery Haviv, Tara Rezvan, Ekin Ok, and Jeannette Benson, "Empowering Consumers to Manage Debt: Evaluating Gamification-Based Interventions for Credit Card Debt Reduction", Southern Ontario Behaviour and Decision Research (SOBDR) Conference, May 2025.
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", Association for Consumer Psychology (ACR) Conference, October 2023.
Habib, Rishad, Ekin Ok*, Karl Aquino, Sid Mookerjee, and Yann Cornil, "The Role of Racial Identity and White Guilt in Consumer Evaluations", Association for Consumer Psychology (ACR) Conference, October 2023.
Mutluoglu, Aybike*, Ekin Ok, Nicole Robitaille, Emma Vanlerberghe, and Laurence Ashworth, "The Advantage of Feminine Brand Cues: Female Brands are Perceived as More Sustainable", Association for Consumer Psychology (ACR) Conference, October 2023 (poster).
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", European Association for Consumer Psychology (EACR) Conference, July 2023.
Mutluoglu, Aybike*, Ekin Ok, Nicole Robitaille, Emma Vanlerberghe, and Laurence Ashworth, "The Female Sustainability Advantage: Feminine Brands Are Considered More Sustainable", Southern Ontario Behaviour and Decision Research (SOBDR) Conference, May 2023 (Data Blitz presentation).
Mookerjee, Sid*, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, "Do Minority-Owned Labels Help or Hurt Minority Businesses", Society for Consumer Psychology (SCP) Conference, March 2023.
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", Society for Consumer Psychology (SCP) Conference, March 2022.
Ok, Ekin, Aylin Cakanlar*, and Hristina Nikolova, "When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior", Society for Consumer Psychology (SCP) Conference, March 2022.
Habib, Rishad*, Ekin Ok, and Karl Aquino, "How Political Identity Reverses Ingroup Favoritism in Consumer Evaluations", Society for Consumer Psychology (SCP) Conference, March 2022.
Ok, Ekin*, Aylin Cakanlar, and Hristina Nikolova, "When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior", Association for Consumer Research (ACR) Conference, October 2021.
Chen, Fan Xuan, Ekin Ok*, Joey Cheng, Simon Lloyd Restubog, and Karl Aquino, "Dominance, Prestige, and Morality Perceptions Explain the Status Acquisition of Workplace Vigilantes", Academy of Management (AOM) Conference, August 2021.
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", UBC-UW Annual Marketing Conference, May 2021.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Society for Consumer Psychology (SCP) Conference, March 2021.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Association for Consumer Research (ACR) Conference, October 2020.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Behavioural Insights into Business for Social Good, September 2019.
Ok Ekin*, Yi Qian, Brendan Strejcek, and Karl Aquino, "Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities", Academy of Management (AOM) Conference, August 2019.
Habib, Rishad*, Ekin Ok*, Karl Aquino, Sid Mookerjee, and Yann Cornil (2025), "Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences", Journal of Consumer Research, forthcoming. [*equal authorship] doi.org/10.1093/jcr/ucaf019.
Ok, Ekin*, Rishad Habib*, and Karl Aquino (2025), "Charity Without Choice: The Impact of Receiving Prosocial Gifts on Subsequent Donations", Psychology & Marketing, forthcoming. [*equal authorship]
Chen, Fan Xuan, Ekin Ok, and Karl Aquino, (2023), "Communal Narcissism and Sadism as Predictors of Everyday Acts of Vigilantism", Personality Science, 4, 1-26. dx.doi.org/10.5964/ps.10523
Chen, Fan Xuan*, Ekin Ok*, and Karl Aquino (2022), "Suffering Saviors: Relationships Between Perceptions of Interpersonal Victimhood, the Vigilante Identity, and the Monitoring and Punishment of Norm Violators", Personality and Individual Differences, 197, 111794. [*equal authorship]
dx.doi.org/10.1016/j.paid.2022.111794
Ok, Ekin, Yi Qian, Brendan Strejcek and Karl Aquino (2021), "Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities", Journal of Personality and Social Psychology, 120(6), 1634-1661. dx.doi.org/10.1037/pspp0000329.
Manuscripts Under Review
Cakanlar, Aylin*, Ekin Ok*, and Hristina Nikolova, "The Impact of Romantic Relationship Dissolution on Switching Behavior", revise & resubmit (3rd round) at Journal of Consumer Psychology. [*equal authorship]
Mookerjee, Sid, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, "Do Minority-Owned Labels Help or Hurt Minority Businesses", under review.
Selected Works in Progress
Ok, Ekin, Darren Dahl, and Dale Griffin, "Satisfied yet Disloyal: A Portrait of Fickle Consumers", manuscript in preparation [Dissertation].
Chen, Fan Xuan, Ekin Ok, Joey Cheng, Simon Lloyd Restubog and Karl Aquino, "Dominance, Prestige, and Morality Perceptions Explain the Status Acquisition of Workplace Vigilantes", manuscript in preparation.
Ok, Ekin and Dale Griffin, "Time and Money Prediction Biases in Online Gambling and Sports Betting", data collection in progress.
Rezvan, Tara, Ekin Ok, and Nicole Robitaille, "Beyond Pampering: The Consequences of Engaging in Self-care on Social Perceptions", data collection in progress.
Other Publications
Graso, Maja, Karl Aquino, and Ekin Ok (2019), "Branding Virtuous Victimhood: How Activating the Salience of a Consumer's Moral Identity Motivates Resource Transfer to Victim Groups". In Handbook of Research on Identity Theory in Marketing, eds. Americus Reed II and Mark Forehand, Northampton, MA: Edward Elgar Publishing, 97-110.
Awards
SSHRC Insight Development Grant; Role: Principal Investigator (2024-2026)
SSHRC Partnership Engagement Grant; Role: Co-investigator (2025-2026)
Monieson Research Grant, Smith School of Business, Queen's University (2023-2024, 2024-2025)
AMA CIBSIG Small Research Grant Award, American Marketing Association (2022)
AMA Sheth Doctoral Consortium Fellow (2021)
Business for Social Good Research Grant, Dhillon Centre for Business Ethics (2020)
President's Academic Excellence Initiative Award, University of British Columbia (2020)
Dean Earle D. MacPhee Memorial Fellowship, University of British Columbia (2016-2019)
Conference Presentations (*denotes presenter)
Mookerjee, Sid*, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, "Do Minority-Owned Labels Help or Hurt Minority Businesses", European Marketing Academy (EMAC) Conference, May 2025.
Robitaille, Nicole*, Avery Haviv, Tara Rezvan, Ekin Ok, and Jeannette Benson, "Empowering Consumers to Manage Debt: Evaluating Gamification-Based Interventions for Credit Card Debt Reduction", Southern Ontario Behaviour and Decision Research (SOBDR) Conference, May 2025.
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", Association for Consumer Psychology (ACR) Conference, October 2023.
Habib, Rishad, Ekin Ok*, Karl Aquino, Sid Mookerjee, and Yann Cornil, "The Role of Racial Identity and White Guilt in Consumer Evaluations", Association for Consumer Psychology (ACR) Conference, October 2023.
Mutluoglu, Aybike*, Ekin Ok, Nicole Robitaille, Emma Vanlerberghe, and Laurence Ashworth, "The Advantage of Feminine Brand Cues: Female Brands are Perceived as More Sustainable", Association for Consumer Psychology (ACR) Conference, October 2023 (poster).
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", European Association for Consumer Psychology (EACR) Conference, July 2023.
Mutluoglu, Aybike*, Ekin Ok, Nicole Robitaille, Emma Vanlerberghe, and Laurence Ashworth, "The Female Sustainability Advantage: Feminine Brands Are Considered More Sustainable", Southern Ontario Behaviour and Decision Research (SOBDR) Conference, May 2023 (Data Blitz presentation).
Mookerjee, Sid*, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, "Do Minority-Owned Labels Help or Hurt Minority Businesses", Society for Consumer Psychology (SCP) Conference, March 2023.
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", Society for Consumer Psychology (SCP) Conference, March 2022.
Ok, Ekin, Aylin Cakanlar*, and Hristina Nikolova, "When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior", Society for Consumer Psychology (SCP) Conference, March 2022.
Habib, Rishad*, Ekin Ok, and Karl Aquino, "How Political Identity Reverses Ingroup Favoritism in Consumer Evaluations", Society for Consumer Psychology (SCP) Conference, March 2022.
Ok, Ekin*, Aylin Cakanlar, and Hristina Nikolova, "When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior", Association for Consumer Research (ACR) Conference, October 2021.
Chen, Fan Xuan, Ekin Ok*, Joey Cheng, Simon Lloyd Restubog, and Karl Aquino, "Dominance, Prestige, and Morality Perceptions Explain the Status Acquisition of Workplace Vigilantes", Academy of Management (AOM) Conference, August 2021.
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", UBC-UW Annual Marketing Conference, May 2021.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Society for Consumer Psychology (SCP) Conference, March 2021.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Association for Consumer Research (ACR) Conference, October 2020.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Behavioural Insights into Business for Social Good, September 2019.
Ok Ekin*, Yi Qian, Brendan Strejcek, and Karl Aquino, "Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities", Academy of Management (AOM) Conference, August 2019.
