Research
Journal Publications
Ok, Ekin, Yi Qian, Brendan Strejcek and Karl Aquino (2020), "Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities", Journal of Personality and Social Psychology, dx.doi.org/10.1037/pspp0000329.
Chen, Fan Xuan, Ekin Ok, and Karl Aquino (2022), "Suffering Saviors: Relationships Between Perceptions of Interpersonal Victimhood, the Vigilante Identity, and the Monitoring and Punishment of Norm Violators", Personality and Individual Differences, dx.doi.org/10.1016/j.paid.2022.111794
Manuscripts Under Review
Cakanlar, Aylin*, Ekin Ok*, and Hristina Nikolova, "The Impact of Romantic Relationship Dissolution on Switching Behavior", (exact title removed to protect blind review process), under review. [*equal authorship].
Chen, Fan Xuan*, Ekin Ok*, and Karl Aquino, "Communal Narcissism and Sadism as Predictors of Everyday Acts of Vigilantism", revise and resubmit. [*equal authorship].
Selected Works in Progress
Ok, Ekin, Darren Dahl, and Dale Griffin, "Satisfied yet Disloyal: A Portrait of Fickle Consumers", manuscript in preparation [Job Market Paper].
Ok, Ekin*, Rishad Habib*, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", manuscript in preparation. [*equal authorship]
Habib, Rishad*, Ekin Ok*, Karl Aquino, Sid Mookerjee, and Yann Cornil, "Racial Identity in the Marketplace: The Role of White Guilt in Consumer Evaluations", 5 studies completed, manuscript in preparation. [*equal authorship]
Chen, Fan Xuan, Ekin Ok, Joey Cheng, Simon Lloyd Restubog and Karl Aquino, "Dominance, Prestige, and Morality Perceptions Explain the Status Acquisition of Workplace Vigilantes", 4 studies completed, manuscript in preparation.
Mookerjee, Sid, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, "Do Minority-Owned Labels Help or Hurt Minority Businesses", data collection in progress.
Other Publications
Graso, Maja, Karl Aquino, and Ekin Ok (2019), "Branding Virtuous Victimhood: How Activating the Salience of a Consumer's Moral Identity Motivates Resource Transfer to Victim Groups". In Handbook of Research on Identity Theory in Marketing, eds. Americus Reed II and Mark Forehand, Northampton, MA: Edward Elgar Publishing, 97-110.
Conference Presentations (*denotes presenter)
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", European Association for Consumer Psychology (EACR) Conference, July 2023 (accepted).
Mutluoglu, Aybike*, Ekin Ok, Nicole Robitaille, Emma Vanlerberghe, and Laurence Ashworth, "The Female Sustainability Advantage: Feminine Brands Are Considered More Sustainable", Southern Ontario Behaviour and Decision Research (SOBDR) Conference, May 2023 (accepted as Data Blitz presentation).
Mookerjee, Sid*, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, "Do Minority-Owned Labels Help or Hurt Minority Businesses", Society for Consumer Psychology (SCP) Conference, March 2023.
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", Society for Consumer Psychology (SCP) Conference, March 2022.
Ok, Ekin, Aylin Cakanlar*, and Hristina Nikolova, "When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior", Society for Consumer Psychology (SCP) Conference, March 2022.
Habib, Rishad*, Ekin Ok, and Karl Aquino, "How Political Identity Reverses Ingroup Favoritism in Consumer Evaluations", Society for Consumer Psychology (SCP) Conference, March 2022.
Ok, Ekin*, Aylin Cakanlar, and Hristina Nikolova, "When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior", Association for Consumer Research (ACR) Conference, October 2021.
Chen, Fan Xuan, Ekin Ok*, Joey Cheng, Simon Lloyd Restubog, and Karl Aquino, "Dominance, Prestige, and Morality Perceptions Explain the Status Acquisition of Workplace Vigilantes", Academy of Management (AOM) Conference, August 2021.
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", UBC-UW Annual Marketing Conference, May 2021.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Society for Consumer Psychology (SCP) Conference, March 2021.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Association for Consumer Research (ACR) Conference, October 2020.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Behavioural Insights into Business for Social Good, September 2019.
Ok Ekin*, Yi Qian, Brendan Strejcek, and Karl Aquino, "Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities", Academy of Management (AOM) Conference, August 2019.
Ok, Ekin, Yi Qian, Brendan Strejcek and Karl Aquino (2020), "Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities", Journal of Personality and Social Psychology, dx.doi.org/10.1037/pspp0000329.
Chen, Fan Xuan, Ekin Ok, and Karl Aquino (2022), "Suffering Saviors: Relationships Between Perceptions of Interpersonal Victimhood, the Vigilante Identity, and the Monitoring and Punishment of Norm Violators", Personality and Individual Differences, dx.doi.org/10.1016/j.paid.2022.111794
Manuscripts Under Review
Cakanlar, Aylin*, Ekin Ok*, and Hristina Nikolova, "The Impact of Romantic Relationship Dissolution on Switching Behavior", (exact title removed to protect blind review process), under review. [*equal authorship].
Chen, Fan Xuan*, Ekin Ok*, and Karl Aquino, "Communal Narcissism and Sadism as Predictors of Everyday Acts of Vigilantism", revise and resubmit. [*equal authorship].
Selected Works in Progress
Ok, Ekin, Darren Dahl, and Dale Griffin, "Satisfied yet Disloyal: A Portrait of Fickle Consumers", manuscript in preparation [Job Market Paper].
Ok, Ekin*, Rishad Habib*, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", manuscript in preparation. [*equal authorship]
Habib, Rishad*, Ekin Ok*, Karl Aquino, Sid Mookerjee, and Yann Cornil, "Racial Identity in the Marketplace: The Role of White Guilt in Consumer Evaluations", 5 studies completed, manuscript in preparation. [*equal authorship]
Chen, Fan Xuan, Ekin Ok, Joey Cheng, Simon Lloyd Restubog and Karl Aquino, "Dominance, Prestige, and Morality Perceptions Explain the Status Acquisition of Workplace Vigilantes", 4 studies completed, manuscript in preparation.
Mookerjee, Sid, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, "Do Minority-Owned Labels Help or Hurt Minority Businesses", data collection in progress.
Other Publications
Graso, Maja, Karl Aquino, and Ekin Ok (2019), "Branding Virtuous Victimhood: How Activating the Salience of a Consumer's Moral Identity Motivates Resource Transfer to Victim Groups". In Handbook of Research on Identity Theory in Marketing, eds. Americus Reed II and Mark Forehand, Northampton, MA: Edward Elgar Publishing, 97-110.
Conference Presentations (*denotes presenter)
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", European Association for Consumer Psychology (EACR) Conference, July 2023 (accepted).
Mutluoglu, Aybike*, Ekin Ok, Nicole Robitaille, Emma Vanlerberghe, and Laurence Ashworth, "The Female Sustainability Advantage: Feminine Brands Are Considered More Sustainable", Southern Ontario Behaviour and Decision Research (SOBDR) Conference, May 2023 (accepted as Data Blitz presentation).
Mookerjee, Sid*, Yann Cornil, Ekin Ok, Rishad Habib, and Karl Aquino, "Do Minority-Owned Labels Help or Hurt Minority Businesses", Society for Consumer Psychology (SCP) Conference, March 2023.
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", Society for Consumer Psychology (SCP) Conference, March 2022.
Ok, Ekin, Aylin Cakanlar*, and Hristina Nikolova, "When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior", Society for Consumer Psychology (SCP) Conference, March 2022.
Habib, Rishad*, Ekin Ok, and Karl Aquino, "How Political Identity Reverses Ingroup Favoritism in Consumer Evaluations", Society for Consumer Psychology (SCP) Conference, March 2022.
Ok, Ekin*, Aylin Cakanlar, and Hristina Nikolova, "When I Lose You, I Lose Me: The Impact of Relationship Dissolution on Switching Behavior", Association for Consumer Research (ACR) Conference, October 2021.
Chen, Fan Xuan, Ekin Ok*, Joey Cheng, Simon Lloyd Restubog, and Karl Aquino, "Dominance, Prestige, and Morality Perceptions Explain the Status Acquisition of Workplace Vigilantes", Academy of Management (AOM) Conference, August 2021.
Ok, Ekin*, Darren Dahl, and Dale Griffin, "Satisfied Yet Disloyal: A Portrayal of Fickle Consumers", UBC-UW Annual Marketing Conference, May 2021.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Society for Consumer Psychology (SCP) Conference, March 2021.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Association for Consumer Research (ACR) Conference, October 2020.
Ok, Ekin*, Rishad Habib, and Karl Aquino, "Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations", Behavioural Insights into Business for Social Good, September 2019.
Ok Ekin*, Yi Qian, Brendan Strejcek, and Karl Aquino, "Signaling Virtuous Victimhood as Indicators of Dark Triad Personalities", Academy of Management (AOM) Conference, August 2019.
